Who is Frank Lane?

Frank Lane is a Geelong based design and branding agency with over 30 years experience in the creation of beautiful design and the development of stronger brands for the corporate and tourism sectors. We'd like to introduce you to our unique approach to design and branding and what we can do to assist you to grow your business.

About Frank Lane

Frank Lane grew out of respected Geelong based agency GSDM (Great Southern Destination Marketing). We are a medium-sized strategic marketing, design and branding agency with extensive in-house production services and communication networks.

We combine the best of local hands-on ownership with an effective Australia-wide and international network
of contacts and clients. With over 30 years of local, national and international experience we are able to look at each clients individual situation from many perspectives. This allows us to create distinctive integrated marketing programs that deliver results.

We are regularly asked... who is Frank Lane? The short story is our Marketing Director Adam Ruggero was born in Frankston whilst our Production Director Shane McGrath was born in Norlane. Welcome to Frank Lane!

Process & Methodology

Whilst creativity is crucial, great campaigns don't just happen. We believe the key to developing and implementing successful campaigns is to follow a rigorous process. Our process ensures that Frank Lane delivers campaigns that are stronger, more effective and exceed client objectives.

Key elements include:

- Listening to your situation & business objectives
- Establishing clear goals
- Thorough research
- Defining & understanding the target audience
- Matching strategies with the audience
- Selection of communication mediums
- Developing concise messages & graphics
- Ensuring the campaign resonates with the audience
- Identifying performance indicators

Inspiration & Technology

We believe to create great work you need a dynamic and inspiring environment that is underpinned by the latest technology. Our business is built around:

- The latest Apple hardware                                   
- Leading software programs
- Cloud based servers                           
- Robust back-up systems
- Creative minds powering great ideas