Leadership

Adam and Shane lead a passionate, skilled and highly motivated team which coordinates, develops and implements all strategy, production, sales, administration and digital services for our clients. The breadth of experience our staff bring to projects ensures Frank Lane has the capability of providing total marketing solutions and implementing them accordingly. In short, our work works!

Adam Ruggero

Marketing Director

Adam offers our clients the benefit of over 30 years marketing and sales experience in the public and private sectors. He has industry leading knowledge in marketing strategy, brand strategy, tourism development and tourism marketing both domestic and international.

He has overseen the development, implementation and success of numerous integrated marketing programs and brand identity projects for a diverse portfolio of clients including Australian Camps Association, gforce employment + recruitment, Great Ocean Road Health, Parks Victoria, Great Southern Touring Route, Great Ocean Road Regional Tourism and the Victorian Caravan Parks Association.

Shane McGrath

Production Director

Shane has over 30 years industry experience. Over this time he has developed a great understanding of brand identity, development of advertising campaigns, associated collateral and online promotions.

Shane has recently produced the Jarrod’s Gift #DoingItForJarrod campaign working in consultation with Challenge and PGA Australia - this campaign has achieved worldwide recognition including an endorsement from the ‘GOAT’ Jack Nicklaus. Other notable achievements include the six consecutive Australian Reporting Awards Gold Medals highlighting his commitment to excellence in design and production.