Air Radiators is a Geelong based world-class business committed to the design and manufacture of innovative heat transfer and air movement solutions in partnership with their customers. These customers include global brands such as Kenworth, Caterpillar, Hitachi, Terex, Iveco and Bombardier.
Air Radiators first engaged Frank Lane in 2010 to assist with the development of a marketing strategy, brand re-fresh and to build a new responsive website.
The brand re-fresh included modernising the existing logo and development of a detailed style guide to ensure consistent application of the brand across the entire company including their plants in Adelaide, Perth and Thailand.
Air Radiators is made up of four core business units Industrial, Off Highway, On Highway and Process Cooling along with significant proprietary technologies that are used across each of the business units. The challenge for Frank Lane was to develop a new responsive website that showcased each of the business units whilst linking the competitive advantage offered by these proprietary technologies. Considerable thought was given to the website architecture to ensure it met the clients needs in a complex and multifaceted business. The website was built using the Drupal CMS allowing easy management of content by Air Radiators staff. We delivered an outstanding final product that provides a strong digital presence and continues to assist grow the Air Radiators business.
Frank Lane has also produced corporate brochures, presentation folders, fact sheets, trade show displays, display banners, stationery, product packaging, corporate videos, sales presentations with a focus on ensuring consistent application of the Air Radiators brand.