In July 2019, Lorne Community Hospital and Otway Health joined forces to operate as one entity. We had the pleasure of creating the visual identity for Great Ocean Road Health.
We developed a timeless and memorable visual identity based around the tagline 'Great Health'. This tagline is outcome focused and an aspirational call to action. The brandmark symbolises community, connections, and a growing network.
“We could not be more thrilled with the Great Ocean Road Health signage final outcome. The signs look amazing, and we have already received positive feedback from both campuses (especially from the staff).
Thank you for your vision and commitment in rolling out this job. Our branding is now loud and clear for everyone to see (and hopefully embrace).”