Merry Christmas!

What a year it has been…

• We moved office
• Launched Frank Lane
• Said goodbye to GSDM
• Built our new website: www.franklane.com.au

…and in between all of these exciting changes we have worked on some amazing projects for our clients.

It’s been an honour and a pleasure to work with you this year.

We wish you a great holiday and we look forward to helping you achieve bigger and even better results in 2018.

Adam, Shane, Nicole, Allison, Sue & Nerilee

Please note the dates for our Christmas break:

Closing: Friday 22 December

Returning: Monday 15 January

Park Pods Website

Frank Lane was engaged to develop a new responsive website for Park Pods that showcased their new product range to the Australian caravan park industry.

Considerable thought was given to the website architecture to ensure it met the clients needs and allowed for future growth in the product range. The website was built using Squarespace allowing easy management of content by Park Pods staff. We delivered an outstanding final product that provides a strong digital presence and will assist grow the Park Pods business.

Frank Lane has also produced a corporate brochure, trade show display, display banners and corporate stationery with a focus on ensuring consistent application of the Park Pods brand we developed for this exciting new company in early 2017.

www.parkpods.com.au

Tourism Events Queensland

Frank Lane was approached by a group of Queensland regional tourism organisations in late 2016 about working with them and Tourism Events Queensland to develop a new touring program that would link the Great Barrier Reef from Bundaberg to Cape York.

This was a challenge we couldn’t resist as we love working with iconic tourism destinations.

This project included undertaking an advertising sales program to industry, copywriting, design and production, including implementing the new Tourism Events Queensland brand along with translation of the brochure into Chinese, Japanese, French and German.

The project included print management of 350,000 copies (170,000 in English, 60,000 in French, 60,000 in German, 30,000 in Chinese, 30,000 in Japanese) along with digital guides.

A fantastic project that we are very proud of the final product that commenced domestic and international distribution in September 2017.

www.queensland.uberflip.com/i/850408-great-barrier-reef-drive-guide-2017

Announcing the next chapter...

We are changing our name! With over 30 years and considerable energy and passion invested by our entire team into growing Great Southern Destinations Marketing (GSDM) it was a difficult decision for us to move on, but it's time for change.

We'd like to introduce Frank Lane.

We can already hear you ask... who is Frank Lane?

The short story is our Marketing Director Adam Ruggero was born in Frankston whilst our Production Director Shane McGrath was born in Norlane.

Welcome to Frank Lane!

Along with a new name and new office location, we have a fresh new website and branding to go with it. The aim of our new brand is to better articulate what we do best... design & branding.

We're the same people, same company - now with a new look.

As we move into the next generation of our brand, we look forward to the next chapter in our relationship with you.

Adam & Shane